He and his acts were often dismissed as hopelessly square, by turns fluffy or sentimental, and reflecting an idealized purity that didn't really exist anywhere. For people who considered themselves remotely hip, that tone made Welk's name synonymous with sanitized entertainment, and an easy target for derision. Demanding and particular, Welk put them through rigorous rehearsals, and aggressively enforced the inoffensive, nonthreatening tone that made the show so palatable for viewers of all ages. In the process, he created a stable of familiar performers whose regular appearances were eagerly anticipated by his viewers. Yet Welk was beloved in spite of - or, perhaps, because of - those limitations, mainly because he knew his audience and paid close attention to what it wanted. He was an unlikely television star - his thick German accent and on-camera stiffness would have been crippling liabilities for many other hosts. And while Welk recorded prolifically, his true musical legacy was built through the doggedly innocuous, wholesome aesthetic of his show. Welk's long-running TV variety show was a huge success in its time, and remains an enduring favorite in reruns. It may or may not be true that Lawrence Welk is the most popular easy listening artist of all time, but it's difficult to think of anyone who is more prominently associated with the genre.
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